Digital Creative Strategist | Advanced AI Production | Strategy-to-Execution
Hi, I’m Mike Roshuk. I combine world-class digital artistry and cutting-edge generative AI pipelines with fifteen years of marketing strategy to deliver compelling visual narratives. I understand how communications objectives and brand strategy need to translate into specific visuals, executing final deliverables that specifically achieve business objectives. I am set up to integrate quickly into agency teams for high-impact contracts that bridge the gap between strategy and execution.
Press & Features
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Stacey Roy (LEGO Masters) | AI Virtual Talent Production Pipeline
I recently collaborated with my friend Stacey Roy, the Season 3 winner of FOX’s LEGO Masters and a prominent voice in pop culture. Our goal was to push the boundaries of virtual production, using advanced generative AI to digitize her […]
Case Study: End-to-End Brand Architecture & Launch Strategy for ZerOne
The Challenge ZerOne is a cutting-edge sports performance and healthcare facility located in West Edmonton Mall. Six months prior to their grand opening, they faced a complex marketing challenge: they needed to successfully launch and position three distinct sub-brands (Hockeyology, […]
Corporate Design, UI, & Brand Execution
Here is a sample of some of the corporate design work I’ve done over the years. Annual reports, investor and sales packages, UI design, illustration and print / web media.
Hello War Kitty Soldiers VS Pikachu Bots: Inside My New AI-Generated Hard Rock Short
I’ve always loved the gritty, provocative energy of Heavy Metal illustrated magazines and anthology series like Love, Death + Robots. Recently, I decided to lean into that high-octane aesthetic, mix in some truly ridiculous pop-culture references, and see how far […]
Future-Proofing the Working Artist: Catching Up on AI Without the Headache
If you are a working artist who has been trying to avoid AI so far, but you’ve finally realized you need to get a handle on this before you become completely extinct, then this article is for you. My hope […]
Dark Frontier: An AI Short
This started as an experiment with a LoRA I trained using a photoshoot with local model Katie, generating sci-fi-inspired images of her. One scene led to another, then sound effects, and after about a days work, this short was born. […]
Commercial created with AI: Validation Flakes
I’d been kicking this idea around in my head for about a year, and I finally got the chance to bring it to life! It was a great learning experience as I continue integrating AI into my creative process. Character […]
Ai Within the Creative Process
As I delve more into the world of generative Ai, I’ve been experimenting with different ways of incorporating Stable Diffusion into my workflow. Below is a summary of how I used a panel from a comic I illustrated to create […]
No Fate But What We Make: Artists and Ai
I remember the first time I saw artwork created on a computer. It was the mid 90’s in my high school art class. A friend was showing some logos he made digitally using his parent’s computer. I scoffed, “All you’re […]
Collaboration with the Art Gallery of Alberta: Refinery Event
Refinery, an art party that has been a staple in Edmonton’s cultural calendar for over a decade, is the Art Gallery of Alberta’s signature event. Each year, the AGA chooses a specific theme and transforms their venue into an event […]
Edmonton Post-Apocalypse: The Anatomy of a Viral Art Project
Note for 2026: What started as a personal exploration of dystopian themes during the 2020 lockdowns turned into a massive viral moment. Within a month of releasing the first images, the series generated hundreds of thousands of organic views and […]