Hi!
I’m Mike Roshuk, a versatile, multi-disciplined digital artist and AI specialist whose passion for creative exploration lies at the intersection of art, technology, and communication. With over 15 years of experience in art direction, corporate communications, and marketing strategy, I bring a versatile skill set that adapts to each project’s unique needs.
Brand Development and Marketing
The images to the right showcase the brand development and marketing work I did for ZerOne. This entailed reviewing the organization’s industry and competitors, evaluating market positioning, and developing the overall marketing strategy and art direction. Using their pre-existing logo and wordmark, I created a new branding guideline based on the organization’s evolving needs, and developed all collateral – from digital design, print media, wall graphics, retail products, and web design and e-commerce functionality. Scope of work also included press releases, investor package comms, as well as digital marketing and analytics.
This video showcases the brand development and marketing work I did for ZerOne. This entailed reviewing the organization’s industry and competitors, evaluating market positioning, and developing the overall marketing strategy and art direction. Using their pre-existing logo and wordmark, I created a new branding guideline based on the organization’s evolving needs, and developed all collateral – from digital design, print media, wall graphics, retail products, and web design and e-commerce functionality. Scope of work also included press releases, investor package comms, as well as digital marketing and analytics.
Ai Expertise
I specialize in leveraging generative AI technologies like Stable Diffusion and LoRA (Low-Rank Adaptation) to create innovative and personalized digital experiences. My expertise includes developing custom AI models based on real people (with consent) and unique artistic styles, blending cutting-edge technology with creativity. Whether for artistic projects, interactive applications, or bespoke solutions, I bring a strategic and visionary approach to the evolving world of AI.
Article:
Here is a quick overview of how I use Ai within the creative process to create a realistic image from one of my illustrations.
Skill-Set
- Corporate Communication and Marketing Strategy
- Illustration and Graphic Design
- Generative Ai – Stable Diffusion (SD1.5, XL), Flux, Forge, Lora character and style creation with Kohya, FluxGym
- Website Development & E-Commerce
- Video Editing & Photography
- Interactive Animation & UX/UI Design
- Digital Marketing & Social Media Management
